Creative entrepreneur developing products that bridge emerging tech and culture.

About Me

I grew up in the San Francisco Bay Area and attended NYU to study the intersection of business and art theory. I traded humid summers for Karl (the fog) and returned to SF after nine years. My superpower is connecting and building with both creative and technical people, and I’ve spent most of my professional career working at or starting tech companies. I pride myself on being a renaissance creative, and can draw, paint, print, photograph, carve, sew, weld, sculpt, throw, and build almost anything. I love to swim and occasionally hop in the Bay (when it’s not too cold).

Awards + Speaking

✴︎ CES Innovation Award for Augmented and Virtual Reality
✴︎ Christie’s Art and Tech Summit speaker
✴︎ MIT + Harvard Blockchain Club panel on NFTs

Education

✴︎ Bachelor of Arts from New York University's Gallatin School of Individualized Study, Concentration in Business and Art Theory
✴︎ NYU Dean’s List, 2016- 2018
✴︎ NYU Women’s Swimming MVP 2016
✴︎ Collegiate All-American Swimmer 2014-2016

Experience

Atomic Form (I started a company and ran consumer product with some of the biggest artists, auction houses, and galleries in the world; my “MBA+”).

PROOF (I developed onchain digital art exhibitions).

BlockFi (I helped grow alternative finance social media accounts).

Atomic Form

Co-Founder / Consumer Product
2021– 2025
atomicform.com / atomiclore.io

In 2021, I embarked on what I can only describe as the craziest ride of my life: I co-founded a company. I call it my "MBA+" degree. I navigated epic logistical challenges (we don't talk about Art Basel 2021...or 2022), balanced resource allocation while quickly launching products with a shoestring team, and became a master negotiator between our sales and engineering teams while leading consumer product. It was the greatest and most challenging professional period of my life; I built serious experience and grit.

Product

Led cross-functional product development to validate market needs, guiding a strategic pivot and laying the foundation for go-to-market success, archiving $40M+ of digital art.

Led development, launch, marketing and sales of award-winning hardware devices.

Co-managed development of an AI processing and reasoning product across multi-source data online and off-chain.

Analyzed and implemented smart contract, blockchain, token and digital marketplace trends and developments to meet artist and end-user needs.

Translated sophisticated technologies into approachable, user-centered experiences and marketing launches.

Built automatic reporting and research tools, and trained a branded copywriting LLM.

Led branding and design of marketing and web app through multiple product and feature pivots.

Business Development

Led partnerships with Fortune Global 100 companies and major cultural institutions.

Produced industry-leading digital art exhibitions and archival projects at or with Art Basel, Christie’s, Sotheby’s, Phillips, ICA Miami, 1OF1, the Multidisciplinary Association for Psychedelic Studies (MAPS), and more.

Completed pre-Seed and Seed fundraising from key investors such as Christie's and Samsung.

operations + Strategy

Led and supported strategic planning for hardware and software business, pivot from sales-driven to product-driven SaaS.

Managed financials, HR, tax, accounting, budgeting, financial forecasting, and user data across website and token data.

PROOF (exit: Yuga Labs)

Exhibition Manager
2023– 2024
proof.xyz

I oversaw end-to-end product management for the PROOF Art department’s product launches and auctions.

I co-produced and developed on-chain exhibitions, sales, and live recordings of digital art events for 50+ artists.

Managed all art and exhibition blockchain data, front-end development, technical integration, content, financial documentation/projections, and launch operations for established and emerging artist auctions and sales.

Led external technical and creative vendor management, including printing, framing, crating, and art handling logistics for digital and physical exhibitions.

Responsible for supporting partnerships with institutions such as LACMA, Pace Gallery, Foundation Herbert Franke, and EXPANDED.ART.

BlockFi

Social Media and Community Associate
2020-2021
blockfi.com

While at BlockFi, I was part of the marketing team tasked with connecting to the traditional Finance ("tradfi") and alternative finance world, and grow an engaged online community.

Developed and executed culturally-engaging and financially compliant social media marketing campaigns for BlockFi's product suite.

Assisted in growing BlockFi's Twitter from 20K to 100K+ followers in one fiscal year, including copywriting, engagement, and strategy.

Acted as the "first line of defense" for international client support and developed language documents to support the customer service and engineering teams.

Collaborated closely with all teams to write copy, plan and execute the media launch for the world's first Bitcoin rewards credit card.

Supported external communications alongside the security team during and after cybersecurity threats.

Wilshire Phoenix

Social Media + Events Manager
2018-2019

I joined Wilshire Phoenix to market a pioneering Bitcoin ETF.

Developed and executed SEC-compliant social media content to build brand awareness and education around cryptocurrency ETPs for both institutional and web3 audiences.

Supported the fund’s philanthropic relationships and assisted in event planning for organizations such as the Multiple Sclerosis Foundation and A Leg to Stand On.

Cryptomania

Founder & Editor-in-Chief
2017-2019
@CryptoMania_

I created the first daily cryptocurrency newsletter in early 2017, highlighting actionable financial information and emerging companies in the web3 space.

Founded, operated, and wrote an industry-leading online media property for the cryptocurrency and blockchain market.

Interviewed and collaborated with leading alternative asset researchers, companies, and government agencies on educational blockchain and cryptocurrency content, including the National Science Foundation and the Head of NYU Stern's Finance Department.

OXO

Product Intern
2017
oxo.com

Jonathan Adler

Product Development + Sourcing Intern
2017
jonathanadler.com

Fancy

Copywriting Intern
2016
fancynyc.com

Odysseus Arms

Summer Intern
2015
o-arms.com